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The Impact of Promotional Products - For Employees and Customers

July 10, 2013
The Impact of Promotional Products - For Employees and Customers
There are numerous ways to endorse and promote your organization and products. One with a proven impact is the use of promotional products. When implemented effectively, the result is that your employees’ and customers will carry your message out in a very natural way. It’s proven that word of mouth is the number one way to gain referred customers, and promotional products are an extension that type of promotion. All you need is a simple strategy, a budget and some great promotional products.

Giving promotional products to your customers:

  • Think about giving something of value. Key chains and the likes can be nice, but what about higher end items like electronics, clothing, or kitchen gadgets?
  • Look for an item that says “thank you” and is befitting to the amount spent by the customer. If you are looking to get your name out there and your products are less expensive, choose an item that is within an appropriate range.
  • If you’ve just closed a large deal, maybe a house or property, give the buyer something of more value to remember doing business with you by. Look for products related to the sale. For the sale of a home, look for something they can use daily in their new home. Make sure to put your logo or other information on it in an appropriate place and scale.


Giving promotional products to your employees:

  • Chances are you know the image you want to portray for your business or organization. Develop the culture and image of your business from within. Rewarding your workers with promotional products can be part of your plan. Everybody loves receiving gifts.
  • Look for products that can project your company’s image and get your brand out there. Make a point of choosing products that your workers will value and feel proud to be seen with. A little secret here is to give your employees things that will be noticed by others. Choose items that can be used every day, and consider current trends.
  • Green is a popular choice today. Look for ways to give green promotional products, or products that can contribute to a green lifestyle. A great example here is reusable travel cups. They cut down on the waste produced by coffee drinkers and can be an attractive and effective way to get your company out there.
  • Make your company obvious by sporting your company’s logo clearly to identify your brand on the products you choose to give away.


If you’re looking for some promotional products for your business, take a look at the great products we have here at Crites & Riddell. Give us a call or stop by and see how we can help you find what you’re looking for.
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