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Get Past the Inbox: Engaging Subject Lines Make Sure Your Email is Read

March 23, 2017
Get Past the Inbox: Engaging Subject Lines Make Sure Your Email is Read

Take one look at your inbox throughout the day and you’ll understand why most emails go unnoticed. Likely, you're inundated with hundreds of emails each day, making it impossible to thoroughly read through each of them. One study found that 33% of recipients decided whether to open an email based solely on the subject line. 

To connect with potential customers, you need to make sure they are getting your message. If your email is sent to the junk folder without being opened, you've lost that opportunity. To ensure that your email is read, using a subject line that gets their attention is key.

To do this, there are a number of different strategies you can use. Some of them are discussed below:

Keep it Short

Don’t make the mistake of trying to cram an entire email into a subject line. If they are too long, they will get cut off and recipients won’t see it. This is especially true on mobile devices where the screen in limited in size. 

Personal Touch

If you are reaching out or reconnecting with someone you've already met, grab their attention with a personal subject line that is unique to your relationship with them. Perhaps you bonded over a shared hobby or discussed an interest you both have. Reminding them of your existing connection will greatly increase the likelihood of them reading your email.

Straight to the Point

Instead of coming up with a catchy or fluff phrase for your subject line, try getting straight to the point. People are checking email constantly and you don’t want them trying to guess what your email is about. If they aren’t sure, they are less likely to open it. Create a subject line that is direct and gets their attention.

Break Up Your Email List

Sending out an email blast to a large group of customers can be an effective marketing tool. However, it is unlikely that all your customers are interested in the same message. To keep your message personalized, segment your email list based on customer’s past actions. This will make them more likely to open the email as well as continue doing business with you.

Once your message is out there, make sure you are ready to succeed in your business. Office technology needs to be set up, basic office supplies fully stocked and products ready to go.  Companies such as Crites & Riddell let you set up your office at the best prices possible. 

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